Rony Nandy

FCB Bitopi

bi.topi~ | be-tow-pee | noun, Origin- Bangla: a large tree with thick foliage; a very shady tree, that has a long life bitopians~ noun: advertising professionals who have worked in the institution called Bitopi We understand that perfect communication is impossible. There is a thin line, almost invisible, that divides great work from pedestrian work. Great work tells the story masterfully. Others try hard but are mostly consumed by vanity. A story lies at the heart of it all, crying out to be told. For forty years, we have been in relentless pursuit. Straining to hear midnight whispers, poring into palimpsests written on sand, diving headfirst into chasms of desire in hearts and minds with only one hope, one aim: to uncover these untold brand stories. Sometimes our efforts end up in people's heads as nebulae: satisfying stories that travel to their hearts and live on in memories. This is the job we strive to do daily, for the brands that we have been entrusted with. We hope one such story touches you too.