Ruth Jackson

Advantage Australia

At Advantage we know that better collaboration leads to better business results. For over 10 years, clients have looked to Advantage Group Australia for insight into strengthening their business relationships across a broad range of business performance areas. Advantage provides the tools and guidance for all business relationships between retailers and suppliers within existing and emerging consumer goods channels . Using our unsurpassed understanding of business to business relationships combined with technological improvements, new products, and services, we provide a suite of solutions for companies to improve at what really counts - business success. Advantage brings powerful insights to companies within and across over 40 countries and represents the voices of over 70,000 industry professionals. These insights help retailers and suppliers to share, listen, understand and collaborate to create leaner, more robust and agile partnerships. Our 360° view of what is required and what is possible, is the most comprehensive and cohesive feedback system in the world. We provide all of the tools and the guidance needed to manage success in the relationship space. Through our proprietary tool, clear metrics are agreed upon, measured and tracked over time. These results underpin how strategic resources are allocated; they define acknowledgment and foster success. The advantage is that business relationships become more enriching and rewarding for everyone. We think this matters. We know this creates success.