Samah Reda

Bow and Ark

The retailing culture has drastically changed over the past decades in the Middle East and North Africa; Buyer's needs and wants are continuously shifting to various channels, they are now eager to explore varieties and enthusiastic for new products and services. As the world gets smaller in size due to attributes in faster communications, expansion and it's fast development has encouraged this buying behavior; along with the newly opened Commercial malls, Hypermarkets, through the gourmet venues and luxurious retail venues to the branded stores; this arising shopping experience has developed a furious competition and created an increasing buyer demanding nature for Quality, available and competitive pricing products. Bow and Ark's team are in continuous observation of the how local markets react to this change and closely studies and analyses these behaviors and attitudes with the purpose of supplying this need with a keep professional group of unique products and services. Our ambitions are continuously driving us to add value, own a competitive edge, posses' uniqueness and offer the buyers the opportunity to experience the definition of excellence, through the brands we create and manage.