Sehar Zehra

Apostrophe Groupe Inc.

We are a boutique research consultancy based out of Canada specializing in market and consumer research for Start-Ups, SMEs, NGOs, NPOs, Educational Institutions and Academic researchers. Working in close consultation with our clients, we produce tailor-made reports that help our clients identify unique insights, generate new ideas and drive meaningful results to get the most out of their products, portfolios and teams. We help out clients find answers to their most critical questions related to target markets and audiences. Our partners and consultants have worked with diverse set of clients from various sectors We take the time to understand your organization and the landscape you work in so we can refine your reports to meet your needs and suit your audiences. Some of the common research projects we undertake are – Brand Health Evaluation, Usage & Attitude Surveys, Pre-Post launch Campaign Effectiveness, Customer Experience Measurement, Mystery Shopping, Concept Test, Pricing Research, Retail Assessment, Market Sizing and Segmentation. We can cover hybrid research methodologies depending on the nature of research questions, some of these include Face to Face/ Street Intercept /Exit Interviews using CAPI tablets, Telephonic interviews using CATI systems, CLTs (Central Location Tests) which are used for product taste tests, CAWI interviews over the web, recruitment of various profiles of respondents, mystery shops, on-site audits, qualitative depth interviews, qualitative brainstorming sessions, focus group discussions moderated by experienced researchers, B2B interviews with decision-makers and much more. We cover more than 100 markets across the globe, please reach out with your RFP/RFQ for a quote. Email: contact@apostrophegroupe.ca