Sergio Pederiva

NEWPAN

Newpan is an Israeli electrical and electronics importer based in Rishon Lezion, which was founded in 1986 by the Gior family.Newpan is one of the leading importers in Israel, while the sole representative of various brands Kitchenaid, Toshiba, Haier, Canon, Bose, Tefal and more. In addition to its import activities, Newpan operates three independent chains - Newpan Outlet, which sells the company's products and Newpan Gourmet, the success in the world of kitchen and cooking workshops, and the Boza Center of success in the world of audio. The company's products are sold in thousands of points of sale, chains and private stores. It is estimated that over 1.5 million Newpan branded products are sold each year. In 2016, Newpan was crowned a super brand by the Superbrands organization and the CEO and founder, Zvika Gior, won the same superbrands this year.