Shadi Samad

M2R Group

at M2R, We are extraordinary creators who bring innovative media and advertising services to the region. Our strong business partnerships rest on diverse innovative minds that drive us all to growing success. Our new ambition, "Media to ROI", is our new key to develop strategies made with innovative creators. Our teams are now shaping the future of our company, and are assisting our partners in shaping theirs too. We make the dynamic media & Advertising, constantly customizing and developing our tools and services in response to a fast-paced life. We help our partners unlock their inspiration to keep up with rapid change, achieve their goals, build more on their success stories, and continue to take the right decisions in societies that we understand very well. We are passionate about the societies we're made of. Our bond with local culture helps us lead as one of the most authentic and reliable media service provider in the region. Authenticity gives us the knowledge that we value, and gives our partners the facts they need to grow and connect better with their environments. M2R VISION With "Media to ROI," M2R is the most preferred and reliable media and advertising partner in the MENA region, bringing distinctive and unique media solutions. M2R's vision is strongly driven by ROI strategic thinking, excellence, innovation, integrity and authenticity, and social commitment. M2R MISSION   To set the benchmark and standards in Digital out-of-home (DOOH) & in-mall activation opportunities, and constantly strive to develop innovative ways to create the right impact in the digital age. To refine and redefine media standards through consistent quality enhancements and media investments aiming at winning and retaining advertising excellence & media ROI. To encourage the raise of media acquisitions, advertising knowledge, and innovation through comprehensive research to ensure the best and most effective results.