Simon Soo

SCI Group

SCI is the leading software-enabled digital commerce optimiser in Asia. Headquartered in Singapore, we have unique capabilities to cover the accelerating cross-border e-commerce trade routes between China and six countries in ASEAN and intra-ASEAN. We pioneered the full suite of end-to-end e-commerce solutions in Southeast Asia, empowering our brand and merchant partners in executing their cross-border e-commerce strategies. Adopting high-performance marketing concepts and best management practices, SCI has helped brands including Abbott, Danone, J&J, Oppo, Nestle, and Vinda successfully penetrate Southeast Asia and China's Cross-Border E-commerce market. Today, the services of SCI go beyond e-commerce, covering social commerce, online food commerce, direct-to-customer and private label, and financing solutions as the go-to digital solution provider in Asia.