Souad Amraoui

Incredible Impact

The aim of Incredible Impact is to unlock the potential of female leaders and female entrepreneurs in service of a better world. I believe that enhancing female leadership and unlocking the female market, will benefit society as a whole. Seldom has the need for exemplary, outstanding and good leadership been greater. Global governance is crumbling, planetary boundaries are reaching irreversible dimensions, our health and food security systems are buckling, and social and political polarization is peaking around the world. Research has firmly established that gender diversity improves the quality of our global decision making. Our world needs gender balanced, courageous and caring leadership, today perhaps more urgently than ever. This is in line with the Sustainable Development Goals who wish to ensure women's full and effective participation and equal opportunities for leadership at all levels of decision-making.