Srikanth Mu

Empower Research

EmPower Research, a Genpact company (NYSE:G) provides integrated media and business research services to global clients. We help our clients understand their stakeholder perception and needs, empowering them to service better. We use proprietary methodologies to listen and learn about conversations in the client ecosystem, deriving real insights for active stakeholder engagement. Unlike other listening solution providers, EmPower Research combines its technological prowess with human intelligence. This way, we deliver insights that are superior and customized to meet client needs. We work closely with professionals in the areas of brand management, public relations, advertising and media in Fortune 2000 companies across the U.S. and parts of Europe. We deliver a range of media and research solutions including data management, media monitoring and measurement, and social media-led research. Since inception in 2004, EmPower Research has executed large, multi-year projects leveraging its global team of researchers and industry specialists. In 2010, EmPower Research was ranked #762 in the Inc. Magazine's 5000 fastest growing small companies in America. We were also named by NASSCOM as one of the 50 emerging companies in India in 2009. In September 2011, Genpact, a global leader in business process and technology management signed a definitive agreement to acquire EmPower Research. The acquisition was aimed to further strengthen Genpacts'​ Smart Decision Services business.