Steve McCrystal

Adelaide Football Club

The Adelaide Football Club is an Elite Sports Entertainment business. Competing in the AFL and AFL Women's competitions and the owner of the Esports organisation Legacy. We exist to bring people together to achieve great things, that is our core purpose. With a world class home ground at Adelaide Oval, the Club entertains the highest average attendance in Australian sport. We engage with fans, members and corporate supporters in a best in class environment. Our core businesses include; Football Performance, Media and Communications, Membership and Fan Engagement, Community, Aboriginal and Torres Strait Islander programs and Commercial Partnerships. We have a future focus on innovation, exploratory opportunities in non-traditional revenue, inclusion and diversity, data analytics, insights and understanding.