Steven Johnson

SJ Social Media

As consumers become increasingly mobile and connected, every business is turning to digital channels to acquire new customers more effectively and efficiently. Of the $83 billion spent on digital this year, Google and Facebook account for 60 cents of every dollar. The result? Massive investment, overabundant data and rising expectations for better results. Here's the problem. The lead process is wasteful. For every 6% in conversion success, 94% goes nowhere. Ads on the wrong channel, messaging that doesn't land, and potential leads that lack consistent follow-up—if any at all. Even if you get your funnel performing, everyone knows that not all customers are created equal. It's tough to land new customers, but even harder to find the right ones—the profitable ones. SJ Social Media is a customer acquisition company with a simple goal: to help you win more profitable customers digitally.