Syed Akhter

CandyLand

Candyland is proud of its commitment to excellence in product safety and quality. As a socially responsible corporate, there is always a focus on environment friendly operations, ethical business practices and responsibility towards the communities. Candyland is recognized as a leader in the confectionery market of Pakistan, offering a large selection of products in more than 30 countries around the world. During 30 years of Candyland's existence, it has become known as one of the most innovative and creative companies. Candyland is the pioneer in jellies and has launched brands in technically challenging categories such as pure chocolates, lollipops and marshmallows. The foundations were laid down in 1988 and since then, the company has constantly expanded into different product categories. Followed by state-of- the-art facilities that has enabled it to become one of the most technologically advanced and superior companies within the industry. Candyland has achieved this position by launching and nurturing some iconic confectionery brands that include Chili Mili and ABC Jelly, Funny Bunny Lollipops, Puffs Marshmallows, Fanty candy. Our range of Chocolates boast established brands such as Novella, Now, Paradise and Sonnet. All our brands are ISO 22000 Certified and Halal Certified from SANHA. Our commitment to quality is endorsed by ISO 22000 Certifications. All our brands proudly carry Halal Certifications from SANHA Today, the company has a highly qualified and experienced technical and business team, along with one of the largest sales force in the category. The goal is to ensure the best customer value proposition is delivered in every corner of the country. OUR VISION "To ensure that each of our brands remain the overwhelming first choice for our customers."​ OUR MISSION "Our mission is to lead the confectionery market in terms of consumer preference, product range, innovation and quality. Our aim is to keep delighting our customers in a profitable yet sustainable manner."​