Tom Foy

SHIFT Active Media

We create strategic marketing for the industry's most progressive cycling brands. Combining global experience with local insights, we build brands, generate demand and drive conversion, all around the world. Our multi-skilled, multi-talented team blends decades of cycling expertise and international media relationships, with blue chip agency experience and knowhow. Our work is powered by unique cycling research, unrivalled market intelligence and genuine passion for all things bikes. It's this combination that made us the agency partner of choice for Rapha, Zwift, fizik, YT, Brompton, Kask and many other fantastic cycling brands.