Tracy Maher

Two Tone Global

Two Tone Group is a 21-year old Brand-centric Intergrated Marketing Agency. We have developed integrated marketing, brand and communication strategy for several blue-chip clients, corporate and government, which we have implemented locally, continentally and globally. What we do We are dedicated to the generation of brand led business growth through the power of implementable brand ideas that leads to brand prosperity. Brand prosperity works on several levels: • Business and shareholder prosperity is built on brands and IP associated with brands (eg. Apple is rapidly moving up the brand value list – from 17th – 8th from 2010 – 2011 based on Apple's new platforms – compared with IBM who have remained fairly constant) • Brands are able to charge a premium (generally) • People prefer to work for reputable brands • Brands give the brander competitive advantage We are generally confronted with Clients who are seeking solutions to problems, or ways to leverage opportunities. In short, we move people along a strategic pathway that moves us from a current reality to a picture of success, via a series of tactical initiatives that are aligned to the strategy.