Victor Lian

NinthDecimal (Acquired by InMarket, September 2020)

Follow @inmarket_media for the latest updates. NinthDecimal is the marketing platform powered by location data. It harnesses this data to build a precise understanding of consumers' physical world behavior. Fortune 500 companies and marquee brands, including Microsoft, Target, Kraft, Comcast, American Express, Starbucks and Toyota, activate this customer intelligence through audience targeting, measurement, insights and data licensing solutions. By filling the massive gap in understanding how consumers spend the majority of their time, NinthDecimal provides marketers a comprehensive new model of the customer journey for impactful engagement.   NinthDecimal processes trillions of data points from over 150MM unique users every month to power its product suite. Location Graph™ is the most precise audience intelligence technology in the market. Location Conversion Index™ (LCI™) is the leading offline attribution solution with over 200 integrated media and advertising partners. NinthDecimal's unique household to device matching capability bridges online and offline data, powering omnichannel offerings that include partnerships with leading companies like Adobe, Acxiom, comScore, Experian, Neilsen, Oracle, and TiVo. NinthDecimal has been recognized by Inc. Magazine, Frost & Sullivan, and more as one of the fastest growing and most innovative companies.