Vikash Kumar

It's Not Yellow

"It's Not Yellow" (INY) is a citizen driven platform that invites people to raise "real" issues in the Indian mainstream media. It is a mass media created by the people and for the people. We strongly believe that media in India is highly influenced by "Yellow Journalism" and there is a genuine need for a different but effective alternative to the existing mass media. It was this belief that led us to name this platform "It's Not Yellow".\\Why INY?\\"It's Not Yellow" is not just an impulsive outburst, but instead is a product stimulated from long term dissatisfaction against journalism's "Modus Operandi", especially in India. We strongly believe that journalism in India is highly influenced by "Yellow Journalism" and there is a genuine need for a different but effective alternative to the existing mass media. \\It was this belief that led us to name this platform "It's Not Yellow"