Waleed Raza

Continental Biscuits Limited

Continental Biscuits Limited (CBL) was founded in 1984. For more than two decades, the company has been engaged in the manufacturing and marketing of an array of products, which are pre-eminent in the branded biscuit business. Our unrivalled portfolio of brands has been meeting consumer needs for well over two decades and includes favourites such as TUC, Candi, Prince and Tiger. We produce some of the best known crackers, cream variants, plain and ingredient-based biscuits. Our manufacturing location, based in Sukkur, is a centre of excellence which provides employment to 3000 people in the region. Our marketing, sales, finance, commercial, IT and the human resources functions are located in the head office in Karachi, employing a total of 200 employees.