Wilhelm Merwe

Triggerise

Triggerise is a tech-powered non-profit operational in six countries in sub-Saharan Africa. We motivate our users – primarily young women and adolescent girls – to make positive health choices. We use nudges like reminders, discounts, in-person and digital follow-ups, and reward points to encourage our users to access and use health products and services. We also support them in becoming entrepreneurs and adding value to their economies. What are nudges? Nudges might include discounts, digital or in-person conversations, follow-ups, reminders, or rewards points that users can redeem in local stores. We also give our users the power to rate their experiences, which provides credibility and allows us to personalise offers. The result? A relevant journey for the user, created around her needs, which simultaneously strengthens local economies. How? Using the digital Tiko platform. Imagine Netflix. But instead of films and TV shows, we aggregate another kind of content – sexual reproductive health solutions – which we provide for people in developing countries and emerging markets. The goal? Motivating healthy behaviour. Our platform includes two kinds of infrastructure: 1) Technology: The websites, apps, SMS, and membership cards that people use to engage with our platform; and 2) Partnerships: Service providers, entrepreneurs, content creators, retailers, wholesalers, and product distributors support us in providing key offerings. The platform reaches all potential users regardless of technology access, proficiency, or even literacy. You can also learn more about us here: https://www.youtube.com/watch?v=jxyPJiLL4Kw