William Goodman

Amla Commerce (Creator of Artifi and Znode)

Amla Commerce develops ecommerce software platforms. Architected with a focus on long-term sustainability, the platforms offer unmatched flexibility and scalability, as well as premium feature sets and deep functionality proven to enable growth and support even the most complex operational needs for mid-market and enterprise-level companies. Amla Commerce is the parent company of Artifi Labs, an enterprise product customization platform, and Znode, a .NET ecommerce platform with headless architecture and multi-store capabilities. Artifi and Znode power the ecommerce experiences of hundreds of companies across dozens of industries including apparel and soft goods, promotional products, uniforms, CPG and retail. Amla Commerce is a privately-held company, headquartered in Milwaukee, WI. Amla grew out of the belief that ecommerce software should enable growth and improve the health of a company. This belief was born out of more than 20 years of ecommerce consulting experience working across many platforms and customer types, gaining insights into what works and what doesn't. Amla believes that customers'​ days should be easier, evenings more restful, and the fruits of their labor (and investment) tangible.