Willie Smit

Mercury Media

Mercury is a performance agency that is changing the way advertisers plan and execute performance media buying across channels and throughout the customer journey. As traditional and digital media formats converge, Mercury is breaking down barriers and unifying the previously fragmented media-buying landscape. By pairing real-time consumer data with years of proprietary historical insights, Mercury is able to optimize and target around what consumers are likely to do based on what they've already done and what they're responding to in the moment. Mercury takes brands beyond efficiency goals and channel-specific thinking to get them focused on profitability and performance at scale.