Yann Jacobs

Netaxis Solutions

Netaxis make it simple to automate your services and accelerate your business growth. Sometimes you get an Eureka moment. For Archimedes it was when he over filled his bath and displaced water went all over the floor. That gave rise to the invention of the overflow and the phrase Eureka. Presumably Eureka means something in Ancient Greek. Netaxis has been busy filling baths in the telco world for over ten years now. In fact this is our eleventh year in business. During that time we have worked with many telco customers on a wide variety of interesting projects. Our thoughts about what we do for our customers have evolved over time. We began by being their technical advisor when it came to integrating solutions based on Session Border controllers and BroadWorks Applications Servers. Then we started developing software based on customer requests. Our mantra was a simple one "We simplify things for our customers". Everything we did we tried to make it simple. As we grew up and our products started to become widely adopted the ‘simplify" strapline not only had to be reinforced because it needed to be easy to use our software in tandem with more and more third party solutions. Because of this the adoption of APIs was an easy decision. The use of APIs was driven by our API Orchestrator that allowed us to easily generate business logic that customers would then use to connect various network and IT elements into a cohesive system. We found that what we had done enabled customers to automate their own processes. This made life even simpler for them and that automation really was where it is at. The introduction of simplification and automation had the knock on effect of accelerating business growth by cutting costs and making it easier to sign up new customers.