Yichen Yang

PRLab at Boston University

Founded in 1978, the award-winning PRLab is the longest-running student-led PR agency in the country. As PRLab celebrates its 45th year of student-led innovation, it continues its track record of sustaining mutually beneficial relationships between clients and students. PRLab fosters a dynamic, practical learning environment where pushing boundaries isn't encouraged, it's expected. Surpassing the traditional realm of public relations, students leverage the PESO model of paid, earned, shared, and owned media to deliverable measurable results for clients nationwide. Clients aren't case studies. They're paying brands and enterprises across the private, public, and nonprofit sectors. As a profitable PR agency, PRLab empowers students to apply classroom knowledge to PR campaigns and strategic communications all unfolding in real-time. This experiential learning, combined with cutting-edge technology, yields industry-leading impact and insight for clients.