Yuri Fedorov

Orimi Trade

Orimi Trade company achieved successful results in hot beverages business. The focus on the corporate own brands, on maintaining the highest product quality at affordable price brought its results. At present Orimi Trade is the leader of the Russian tea market with the largest market share. The number of origin countries supplying tea to the company includes Ceylon, India, Indonesia, China, Kenya and Vietnam. Accordingly to the information of the independent research agencies more than 30% of all tea sales in Russia falls on the brands "Greenfield", "Tess", "Princess Noori", "Princess Gita", "Princess Kandy" and "Princess Java". It means that each third cup of tea drunk in Russia is produced by Orimi Trade. In 1999 in line with its strategy of expansion on the hot beverages market Orimi Trade offered to the Russian consumers roast coffee under the brand "Jockey". Later the range of the coffee products was expanded with brand "Jardin". At present the market share of the coffee sold under own brands "Jockey" and "Jardin" amounts to 30% of the Russian roast coffee market. The company purchases green coffee beans in over 15 countries, the major suppliers being Brazil, Bolivia, India, Indonesia and Columbia. Orimi Trade has wide distribution in Russia and exports the production to more than 20 countries worldwide.