Yuxiang Luo

James Lima Planning + Development

JLP+D makes the aspirational attainable. Specializing in the economics of placemaking™, we are an industry leader in urban strategy consulting. We envision, develop, and implement transformative initiatives to create more vibrant, equitable and resilient places for all. For public, private, and non-profit clients, our diverse expertise helps identify and generate untapped market demand, unlock a location's unique potential to better attract talent and investment, and devise the governance and financing mechanisms to capture the value created, with an aim to maximize public benefits for communities. Since 2011, JLP+D has guided and advised on high-impact placed-based initiatives across North America, ranging from individual buildings and public spaces to district-scale, citywide, and regional strategies. At the foundation of our approach is the ability to see and demonstrate value in innovation; align the interests of communities, governments, institutions, developers, and businesses; and structure public-private partnerships to drive positive changes, improve quality of life, create good jobs, enhance equity, and strengthen places' competitiveness. JLP+D is a group of insightful, detail-oriented, and collaborative experts. With passion, knowledge, and experience spanning a range of fields, our team combines strong technical and analytical rigor with a uniquely personable process to find unconventional and effective solutions to pressing issues related to economic opportunities, resilience, and equity.