Ziad Maalouf

LBCI

VIsion and Mission LBCI's mission is to persistently break new ground in Arab broadcasting by: - Inspiring people to assume their responsibilities as citizens through positive action - Anticipating and adapting to changes in the media environment by integrating our creative approach with innovative technologies. - Extending our reach to as wide an audience as possible as consistently as possible, while remaining accountable to them. LBCI's Vision is to be a continuous source of inspiration for positive change in Lebanon and the Middle East.