跨境电商新手—四个开店步骤必须知晓

2024-05-10T17:53:16
By 出海派编辑组

跨境电商必知的四个开店步骤

一、什么是跨境电子商务?

跨境电子商务是指卖家向外国客户销售产品的过程。就像在国内电子商务平台上,卖家需要将产品上传到店铺,通过物流将产品发送至客户,平台会在一段时间内将完成订单的金额打入卖家账户中。

二、选择合适的跨境电子商务平台

卖家如果想要开始跨境电子商务,首先要了解常用的跨境电子商务平台,例如亚马逊、eBay、Wish、速卖通、Shopee、Lazada等。需要充分考虑当前市场环境以及运营需求,看看这些平台是否能够满足卖家的业务需求。例如,亚马逊适合打造大牌,但运营难度大;而Shopee更为简单,也不要求太多的条件。

三、准备必要信息

不同的平台对开店所需信息也有所不同。对于亚马逊来说,卖家需要准备好营业执照、法人身份证、电子邮件、电话号码以及VISA信用卡等信息;而Shopee则不需要交保证金或者租金,前三个月也不收取佣金。

四、确定供应方式及相关内容

对于供应方式而言,亚马逊则有FBA发货以及自行发货这两种方式;而Shopee则有一套独特的物流流程:将原料运往国内中转仓库,由Shopee物流部门将原料分发给客户。此外,在出现相关问题时也要根据不同的国家情况来判断产品是否能够得到市场的接受。

跨境电商新手—四个开店步骤必须知晓

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常见问答(FQAS)


我要如何选择适合自己的跨境电商产品?

choosing the right products for cross-border e-commerce is crucial to the success of your business. Some tips are: analyze market trends and demands, leverage your expertise and resources, offer unique products not easily found locally, etc.

如何准备开店资质和准入手续?

To sell cross-border, you need to register your business, obtain necessary licenses and permits, set up accounting systems, trademark registration, etc. Make sure to comply with all legal requirements in your source market and target markets.

如何设计一个吸引顾客的网站?

A professional and optimized website is key to drive sales. Pay attention to user experience, product photos/videos, simple navigation, multiple payment options, localized content for different markets, prominently display trust seals/certificates, etc.

如何降低海外运费和时间?

Consider partnering with experienced cross-border logistic partners. Negotiate volume discounts. Offer cheaper yet reliable shipping options. Use consolidation warehouses to group small parcels. Time deliveries based on holidays/seasons in target markets.