避免取消订单

除非买家请求，否则应避免取消订单。除了买家请求外，因任何其他原因取消订单都会对您的取消率产生负面影响。在正常的业务操作中，一定比例的缺货现象可能无法避免。但是，我们希望您能够最大限度减少这一问题。

如果取消的订单影响了您的整体卖家绩效，您可采取以下几个步骤加以改善：

• 定期更新您的亚马逊库存，避免接受您在预计配送时间之前无法发货（缺货）的商品订单。如果您通过其他渠道销售商品，最好每天多次更新您的库存。

• 反复检查提交的商品价格。商品价格错误会导致订单取消量增多。如果您使用第三方集成商来更新您的商品信息，请采取适当的措施来避免集成商犯错。

• 如果您认为您的商品有资格获取购买按钮，请确保您有足够的库存量，以满足潜在的订单量增长

• 如果您必须取消订单，请在您知道自己无法配送订单后立即取消订单。如果您立即取消订单，而不是在预计配送时间过后取消订单，买家可能会更能谅解。取消订单后，请务必向买家致歉。

 亚马逊官网原文详情：

Avoid cancelling orders

Avoid cancelling orders unless requested to do so by buyers. Orders that are cancelled for any reason other than by buyer request will negatively affect your Cancellation Rate. Some percentage of stock-outs may be unavoidable in normal business practice. However, we expect you to minimize such issues.

If cancelled orders are affecting your overall seller performance, here are some steps you can take to improve:

• Update your Amazon inventory regularly to avoid receiving orders for items that you can't ship by the expected date (stock-outs). You may want to update your inventory multiple times per day if you are selling through other channels.

• Check and re-check price submissions. Price errors can lead to increased order cancellations. If you are using a third-party integrator to update your listings, take appropriate measures to prevent the integrator from making a mistake.

• If you think your listing may be eligible for the Buy Box, make sure you have enough stock on hand to meet potential increases in order volumes

• If you must cancel an order, do so as soon as you know you can't fulfill it. Buyers may be more forgiving if you cancel an order immediately, rather than after the expected ship date. Always follow up the cancellation with an apology to the buyer.

 文章来源：亚马逊官方网站 

（本文内容根据网络资料整理和来自用户投稿，出于传递更多信息之目的，不代表本站其观点和立场。本站不具备任何原创保护和所有权，也不对其真实性、可靠性承担任何法律责任，特此声明！）

常见问答(FQAS)

{订单取消极大影响亚马逊卖家整体绩效时,该怎么办?}

亚马逊会对每位卖家的订单取消率进行监测和评估。高订单取消率表明产品或服务质量可能存在问题,这将直接影响卖家在亚马逊平台的信誉度和搜索结果排序,从而降低销量。

对订单取消原因进行调查,了解是否来自您的产品或服务本身的问题。如果是,需要及时解决根本原因,例如改进产品质量,优化交付流程等。同时,也要分析是否客户需求变化引起,是否需要调整产品策略。如果不是自己的问题,需要与客户进行反馈沟通。

可以优化客户体验各个环节,包括产品描述完整性、售后服务响应速度、问题处理效率等。同时也要结合数据,分析订单取消原因,针对性提高相应环节。建立良好的客户关系和信誉,也有利于降低取消率。