照明类商品描述

描述商品时，您也许想给某些重要特性加上项目符号。 然而，这就偏离了只要求切中主题的描述了。写得好的商品描述能使买家在脑海里畅想其拥有或把玩商品的感觉。

替买家着想：他们有什么样的感觉、触觉和问题？ 加入商品的使用感觉、用途和给人们带来的好处能激发买家的想象力。这是您近在咫尺就可以创造的店内体验。

商品描述应不超过 2000 字符。

示例

好：

商品描述

商品描述
优质地面照明 GL6543-BK-GLI 林肯公园Torchiere是一款价格实惠的落地灯，其底座牢固坚实，内装一颗 55W 的高能效荧光灯泡，能发出温暖、明亮的光芒。这款经典 torchiere 配有全程调光器，您可以营造出完美的居家或办公氛围。林肯公园 torchiere 的灯柱上有个旋钮，旋转它就可以调节灯光的明暗。旋钮既是开关，也是调光控制器，其高度适宜，站在桌上、床上或沙发上就可以够着。  林肯公园 torchiere 高 72 英寸，有限担保期两 年。

差：

 亚马逊官网原文详情：

Product Descriptions in Lighting

As you describe your product, you might want to include some key features listed in your bullet points.  However, go beyond a simple to-the-point description. Well-written product descriptions help the customer imagine the experience of owning or handling your product.

Put yourself in your customers' shoes: what would they want to feel, touch, and ask?  Incorporating information about the feel, usage and benefits of your product can fire the customer's imagination. This is as close as you can come to creating an in-store experience.

Product Descriptions are limited to 2000 characters.

Do	Do Not
Describe the major product features and list product information including size, used-for and style Keep it short, but include critical information Include accurate dimensions, care instructions and warranty information Use correct grammar and complete sentences	Do not include your seller name, e-mail address, website URL, or any company-specific information Do not write about anything but the product for sale; this is your opportunity to tell the customer what they are buying Do not mention competitor names outright Do not include promotional language such as "sale" or "free ship" (use the Promotions tool instead) Do not abbreviate

Examples

Good:

Product Description

Product Description
The Good Earth Lighting GL6543-BK-GLI Lincoln Park Torchiere is an affordable floor lamp with a strong, sturdy base and a 55-watt energy-efficient fluorescent bulb that emits a warm, bright light. This classic torchiere also features a full-range dimmer, so you can create the perfect atmosphere for your home or office. You can control the brightness of the Lincoln Park Torchiere by turning the knob that is conveniently located on the light post. The knob works as both the on/off switch and dimmer control, and it is at a height that is easily reachable from a desk, bed, or couch.  The Lincoln Park Torchiere is 72 inches tall and is backed by a two-year limited warranty.

Bad:

 文章来源：亚马逊官方网站  

（本文内容根据网络资料整理和来自用户投稿，出于传递更多信息之目的，不代表本站其观点和立场。本站不具备任何原创保护和所有权，也不对其真实性、可靠性承担任何法律责任，特此声明！）

常见问答(FQAS)

主要有平板灯、落地灯、吸顶灯、射灯等分类,产品详情中应详细说明产品类型。

主要参数包括长度×宽度×高度(毫米)、灯具功率(瓦)、光源类型(LED灯珠等)、光色温度(热/冷白光)、光功效等。

根据不同产品类型,可选材质包括玻璃、金属、ABS等,颜色通常为白色或金属色等基础色。此外需注明是否支持定制其他颜色。

描述不同位置如客厅、书房、卧室配备产品后光效,同时注明是否适用于不同场景,以让买家了解产品功能。

主要说明产品与包装尺寸、包装材质以及是否提供拆包装指导。如不含电源,需注明无需安装。