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免费试用1. 创建商品(创建过程与不可定制的商品相同)。 下面是一些可帮助您开始的有用链接:
2. 如果您的商品是变体:
3. 商品处于在售状态后,请确保将库存设为至少“1”,然后才能针对商品启用定制功能。
4. 依次前往【库存】、【管理库存】,然后选择【定制商品】 如未看到【定制商品】,请确认您是否已注册“亚马逊定制计划”。如果需要注册,请点击在此处注册。
5. 找到要配置的商品,然后点击【启用定制/编辑】。 如果您要批量上传单面文字,可以跳过“启用定制”这一步,因为您的上传数据将针对模板中的每个 ASIN 启用定制功能。
6. 添加定制信息。以下是启用定制的选项:
1)逐个配置商品。
2)针对单面/区域文字配置批量上传。请注意,我们建议您通过逐个方法上传至少一件商品,并在配置 ASIN 时引用批量上传模板。
1)务必在商品名称中明确说明商品是可定制商品
2)商品描述中至少有一个要点说明商品是可定制商品
1)包含显示商品定制后外观的图片。
2)定制计划的定制流程有其他图片要求。请参阅定制计划商品信息指南。
亚马逊官网原文详情:
Listing a Customizable Product using Custom
1. Create your listing (this is the same process as if your product was not customizable.) Here are some helpful links to get you started:
- Add one product at a time (only available in certain categories, for more info, click here)
2. If your product is a variation:
- If you are listing a product and adding your own variations, please click to Use Add a Product to create variations.
- If you are creating variations in bulk or for an existing product that is not created by you, please click to Variation Wizard.
3. Once your listing is live and online, make sure your inventory is set to at least ‘1’ until your product has been enabled with customization.
4. Go to Inventory, Manage Inventory, and select Custom Products If you don’t see Custom Products, please make sure that you have already registered for Custom. If you need to register, please register here.
5. Find the listing that you want to configure and click Enable Customization/Edit. If you plan to do bulk upload for single surface text, you can skip Enable Customization, since your feed will enable Customization for each ASIN in your template.
6 .Add the customization information. Here are our options to enable customization:
- For text customization:
1)Configure each listing one by one.
2)Configure via bulk upload for text on a single surface/area. Please note that it’s recommended to do at least one via the one-by-one method and reference the bulk upload template as you are configuring your ASIN.
- For image customization: Currently, you can only setup image customization one-by-one. If you need help, follow our step-by-step directions.
- For product configuration: Currently, you can only setup product configuration one-by-one. If you need help, follow our step-by-step directions.
Things to remember
- Your product must be listed as New.
- Custom Products must be fulfilled by you and not by Amazon.
- Add descriptive details about your products:
1)Be sure to be explicit in your title that your product is customizable
2)At least one of the points in your description should indicate that your product is customizable
- Prepare product images and Add product images:
1)Include images that show what the product looks like after customization.
2)Custom has additional image requirement for the customization process. Please see Custom Listing Guide.
- Optimize your Keywords
- When you create your listing, verify its appearance on desktop and mobile, since the listing’s appearance varies. Always consider the experience for mobile users. For example, if you create a listing on desktop and have instructions for the buyer on one of the preview images, such as “enter text into the boxes on the right,” you could confuse mobile users because the text boxes display below the preview image.
文章来源:亚马逊官方网站
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登录亚马逊卖家中心,单击“发布产品” => “定制产品”,按照页面提示完成产品设计、详细描述和设置定价等信息。
第二步:如何上传定制产品设计?你可以上传PNG、JPG、SVG等常见图片格式的设计图。图片大小建议600×600像素以上,较大图片会传输较慢。
第三步:客户下单后怎么操作?收到客户订单后,需要及时生产定制商品,海外配送需2-4周。你可以选择自行生产,也可以委外制作。务必按时发货,以维护好客户体验。
第四步:如何解决售后问题?一旦产生售后,首先与客户联系得到详细情况,根据实际情况进行退货、重新制作等操作。亚马逊也提供售后服务支持。
第五步:如何推广定制产品?可以利用亚马逊促销活动如限时优惠、拍卖等方式吸引用户关注。同时在社交平台分享定制案例也有助提升知名度。