品牌推广审核

您创建的品牌推广广告需要经过我们的审核流程。我们会向您发送电子邮件，告知您的广告是否获得批准或是否需要进行更改。审核流程通常会在 24 小时内完成，但最长可能需要 3 个工作日。

作为广告主，您只能推广您拥有或获准转售或分销的商品。您的广告必须真实且准确。在创建广告时，请务必准确描述推广的商品。

要了解广告素材要求，请查阅搜索广告素材合规政策 。您的广告务必要满足这些要求才能通过审核。以下是一些关键提示：

• 避免不允许使用的声明，如“最佳”或“最畅销”。

• 确保语法、标点符号、拼写和大写形式正确无误。标题要以大写字母开始，但不要全部采用大写或混合使用大小写。如果您的品牌名称采用同样的大写方式，则可以例外处理。广告字母全部大写、拼写错误和标点怪异可能会导致您的广告活动被拒绝。

• 确保您的品牌徽标位于您的广告中，以便买家能够识别您是广告主。

• 包含唯一的相关标题，例如质量或关键商品属性。

• 如果您在标题中提及季节性事件（例如，情人节），请确保广告活动开始日期和结束日期合理。

对于使用视频格式的品牌推广活动，请查看品牌推广视频指南。

如果您已创建了品牌推广活动，想知道广告未投放的原因，请查看广告状态。

 亚马逊官网原文详情：

Sponsored Brands moderation

When you create your Sponsored Brands ad, it will go through our review process. We will email you to let you know if your ad was approved or if changes need to be made. The review process is usually completed within 24 hours, but may take as long as three business days.

As the advertiser, you can only promote those products either that you own or that you are permitted to resell or distribute. Your ads must be truthful and accurate. In creating your ads, please ensure that you accurately describe the product(s) advertised.

Ad creative requirements can be found in the Sponsored Ads Creative Acceptance Policy. It is important your ad meets these requirements to pass the moderation review. Here are some key tips:

• Avoid unsupported claims, such as “best” or “top-selling.”

• Check for proper grammar, punctuation, spelling, and capitalization. Start your headline with a capital letter, but do not use ALL CAPS or CaMeL CaSe. Exceptions apply if your brand name is capitalized in the same way. Ads with all capital letters, misspellings, and odd punctuation may result in your campaign being rejected.

• Ensure your brand logo is in your ad so that customers can identify you as the advertiser.

• Include a unique, relevant headline such as the quality or key product attributes.

• If you are referring to a seasonal event in your headline (such as Valentine's Day, for example), make sure you have an appropriate campaign start and end date.

For Sponsored Brands campaigns using a video format, review Sponsored Brands video guidelines.

If you've created a Sponsored Brands campaign and want to know why your ad isn't running, review the Ad status.

 文章来源：亚马逊官方网站  

（本文内容根据网络资料整理和来自用户投稿，出于传递更多信息之目的，不代表本站其观点和立场。本站不具备任何原创保护和所有权，也不对其真实性、可靠性承担任何法律责任，特此声明！）

常见问答(FQAS)

亚马逊对品牌推广活动有很明确的规则和要求,主要包括:必须获得品牌商授权、产品图片必须清晰、标题和描述内容必须真实等。

您可以主动联系品牌商,提供推广计划、资源能力等信息,申请其产品或服务的推广授权。获取授权后,需要向亚马逊提交授权文件以显示您具备推广资格。

标题不得使用过于夸张的词汇,如“最好的”、“完美”等,也不允许使用其他商家或产品的名称。标题应清楚、简洁直白地反映产品本身。

产品图片数量应足够于描述产品本身,清晰度要高。不允许使用水印、LOGO或其他打码处理,图片版权必须您自有。

商品详情中应包含主要特点、性能参数、使用场景等产品本身的相关信息,不得推广其他商品或插句广告语。内容要保持客观、公正。