了解英国的奢侈品电商Farfetch

The British Luxury E-commerce Platform Farfetch

The Covid-19 pandemic has caused economic downturns in countries around the world to varying degrees. After extensive research, it has been found that the luxury goods market has also been severely affected. However, this pandemic has brought business opportunities to Farfetch, a British luxury e-commerce platform.

In the past fifteen years since its establishment, Farfetch has become one of the most successful luxury e-commerce platforms, selling more than 700 brands worldwide. Particularly in 2020, with investments from Chinese e-commerce giant Alibaba and luxury conglomerate LVMH, Farfetch’s audience base has grown significantly. To further spread awareness of the platform, Farfetch has invested heavily in advertising this year by appearing on television, billboards, magazines, and social media.

Farfetch prioritizes brand recognition and website personalization to keep customers engaged for longer periods of time. The platform also sells products on Alibaba’s Tmall Luxury and Tmall International platforms. For more information about Farfetch or other cross-border e-commerce platforms, please contact LianLian Cross-border Platform.

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常见问答(FQAS)

Farfetch于2008年在英国创立,是一家专注于奢侈品在线定制和平台的电商公司。它通过在线平台连接全球各地精品零售商、品牌和客户,提供全球范围内前所未有的独特和广泛的奢侈品选择。

Farfetch平台上的商品供应链遍布全球各地,包括葡萄牙、意大利、法国、西班牙以及其他地区的独立精品店。这些门店通过Farfetch平台出售她们的商品。因此,客户可以在同一站点选购来自世界各地不同门店的商品。

Farfetch目前可以在190多个国家和地区使用,可提供30多种语言的本地化服务。主要服务区域包括欧洲、北美、拉丁美洲以及中东等地区。

Farfetch支持多种国际信用卡和第三方支付方式,如支付宝、微信支付等。送货地区与服务区域基本一致,同时也支持多种配送方式,如标准邮寄、优选快递以及自提点自提等。