wish新手教程:为何搜索不到我的产品?

2024-01-01 14:01:26
By 里予占戈

Wish为用户提供个性化的购物体验,同时也有利于商户把产品推送给最相关的用户。

您的产品将会展示在系统认为最易产生有效反馈用户的个性化浏览页中。这些反馈包括添加产品至收藏栏,与朋友分享,以及购买。用户参与度越高,您的产品就越有机会被推送给相似的用户。

不同于其他搜索为核心的购物平台,Wish是一个以浏览推送为主的平台,因此大部分Wish用户的操作发生在个性化的产品推送页,而不是通过关键词搜索或店铺页面内。

若搜索不到您的产品,并不意味着其他用户看不到您产品的推送。只要您的产品为可售状态,他们就会被推送给Wish用户。

若需要查看您的产品状态,请点击Wish商户平台的 产品>查看所有产品 页面内的产品ID。如果产品ID链接有效,则产品在Wish平台为可售状态。同时,查看产品表现请前往业绩>销售业绩

wish商户官网原文详情:


Why do my products not show up in search?

Wish provides a personalized shopping experience for customers, which is a win-win for both customers and merchants because Wish helps connect your products to the most relevant customers. 


Your products will be featured on the personalized product browsing feeds of customers who are most likely to engage with your product listings. Engagement actions comprise of customers adding products to their wishlists, sharing them with their friends, and purchases. The higher the engagement, the more likely your products will show up for similar audiences.

It is important to understand that Wish is primarily an exploration-based platform as opposed to a search-based shopping platform, thus most customers engage with products through their personalized product feeds instead of through direct keyword searches, or on store pages.

If you do not see your own products when searching, that does not mean other customers cannot see it in their feeds. As long as your products are active, it will be eligible to show up in feeds.

To check the status of your products, you may view their products on Wish by clicking the Product Id in Products>View All Products. If a product can be viewed by its product link, it is available for sale on Wish. You may also track your product performance on Performance>Sales Performance.


文章内容来源:wish商户官方网站  



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常见问答(FQAS)


我上传的产品信息为什么没有展示在搜索结果中?

可能的原因有以下几点:一是产品信息填写不完整,关键信息如产品名称、分类、产品图片等没有填写完整;二是产品检索关键词设置不当,与实际产品属性不匹配;三是产品所在店铺信息完整度不够,店铺信誉不高可能影响排名。您可以检查产品信息是否填写完整,并优化产品检索关键词与产品实际属性的匹配度。

产品很多浏览量却很少订单,这是什么原因?

可能原因如下:一是产品价格定位不准或者产品物流配送时间过长影响购买意愿;二是产品详情页交互设计不佳,无法很好吸引用户购买;三是竞争压力大,同类产品选择多。您可以调整产品价格,优化产品详情页设计,丰富产品服务以提升购买欲望。

如何根据用户搜索关键词进行产品排名?

您可以根据用户搜索关键词进行以下优化:一是在产品详情中增加相关关键词,优先保证标题、子标题和产品详细描述都包含搜索关键词;二是设置多个相关的产品检索关键词;三是完善产品分类定位,让产品通过分类也能被搜索到;四是通过内容、图片优化提升产品质量得分,这将有利于产品在相关搜索结果中排名。