通过添加产品尺码信息来增加wish销售

2024-05-05T01:36:15
By 碍眼的电灯泡

通过添加产品尺码信息来增加wish销售


为产品添加尺码及颜色信息来增加wish销售!

增加你在Wish上的销售并不困难!最好的方式便是确保您的产品有准确的尺码及颜色信息。有准确的尺码及颜色信息的产品能在Wish平台销售地更好。

为什么会这样呢?因为那些有完整尺码及颜色选择的产品更能赢得用户的信任。用户更倾向于选择购买那些有自己喜爱的尺码及颜色的产品。

同时,系统也会选择性忽视那些缺失此类信息的产品。没错!如果您不为您的产品添加颜色及尺码信息,系统会减少其推送进而影响销售。 

为产品补充尺码及颜色信息能够促进销售!

平台上一商户上传了大批与之前展示的鞋子类似的产品。但没有为任何一件产品补充尺码或颜色变量!在九月末,商户为产品补充了变量。下表反馈了在接下来一周内商户每日的销售增长情况:

现在此商户已是订单总量top 10商户之一。原因?因为商户让用户能够更加便捷地挑选产品!

我相信的确如此,但是,如何添加尺码及颜色信息?

您可以从两方面操作:

1.确保在上传产品时附带了产品的尺码信息(产品有此类属性信息)。点击以下链接来查看如何操作。
如何在上传新产品时为产品添加变量

2.为Wish平台上已有的产品添加尺码或颜色信息。以下链接介绍了具体操作步骤。
查看如何更新现有产品

wish商户官网原文详情:

Increase your sales by adding sizing information

Add size and color information and increase sales!

Increasing sales is easy on Wish! The best way to increase sales is to ensure your products have the proper size and color information. Products that have correct sizing and color information sell more on the Wish platform.

Why? Customers trust products that have complete information about size and color options. They are much more likely to buy a product when they can select the size and color they prefer prior to purchasing.

Also, our system will ignore products that are missing this information. That's right! If your product ignores sizing or color information, we will limit its exposure and it will get fewer sales.

Updating your products' sizing and color information will get you sales!
One of our merchants uploaded a ton of great products but none of the products had the size or color variations uploaded! At the end of September, they added their variations to their products. Look at how their daily purchases increased in just a week:


Now, this merchant is in our top 10 best-performing merchants in a number of transactions. Why? Because they made it easier for our users to buy their products!

I'm convinced, but how do I add sizing and color info?
There are two things you can do:

1. Ensure you always add products with sizing info (when its needed). Please click the link below to learn more on how to do this.
Learn how to include variations when uploading new products

2. Add sizing and or color information to your existing products on Wish. The link below will instruct you on how to do this.
Learn how to update your existing products

文章内容来源:wish商户官方网站  



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常见问答(FQAS)


产品尺码信息对Wish销售会起什么影响?

提供产品尺码信息可以帮助购物者判断产品是否适合自己,从而增加购买意向。未提供尺码信息容易让用户产生不确定感,影响购买决定。

如何在Wish上添加产品尺码信息?

登录Wish后台,进入产品详情页,找到“详情”部分,可以添加如“尺码”、“尺寸”等标签,并写入相关尺码规格。例如可以写“S、M、L”三个常见尺码,也可以写明具体尺寸。

是否一定需要提供所有尺码选择?

不一定需要提供所有尺码选择。根据产品类型,可以选择性提供一些常见尺码,既增进购物者购买信心,又避免库存难对口。但需要清楚标注 CURRENTLY UNAVAILABLE 的尺码。

没有标准尺码如何描述?

对于没有标准尺码的产品,可以参考以下方法:1. 提供详细尺寸信息 2. 配图显示实物尺寸 3. 提供样衣供试穿 4. 说明产品尺寸适用于什么体型

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