了解亚马逊Buybox为何不复存在

为什么亚马逊buybox没有了

一、 什么是buybox

亚马逊buybox是亚马逊上的一种销售模式，所有的卖家都希望得到它，能够大大提高产品的销量，而且亚马逊商家70-80%的销售都来自buybox。另一方面，卖家是可以轮流获得buybox，但是价格最低也不一定能保证你一定拿到它。通常情况下，亚马逊自营会占据buybox，除非它的库存出售完了，第三方卖家才有可能获得buybox。

二、 为什么会出现buybox突然没有了

1. 产品售价太高: 为了给消费者提供买得很值的感觉，亚马逊会取消价格不够优惠的产品buybox，这种情况下会出现buybox突然没有了，只有等市场的价格稳定后，才会重新开放buybox。

2. 需求过低: 如果因为价格过高导致销量过低，亚马逊就会取消buybox。

3. 商品内容不合规: 如果卖家图片或者list内容不合规时，就会出现buybox突然没有的情况。

三、 总结

总之, 为什么亚马逊buybox突然没有了, 大多数原因是由于价格太高, 需求不足或者卖家店铺商品内容不合规导致的。如果卖家想要重新获得BuyBox, 那就必须耐心地等待市场表现好后, 或者将价格、内容重新整理合规化。

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常见问答(FQAS)

The Amazon Buy Box is a special designation given to one seller for a particular product. Amazon may remove the Buy Box for a variety of reasons like poor performance, lack of inventory, or not meeting Amazon's terms of service.

To get the Buy Box back, improve your order fulfilment speed, ensure high in-stock levels of the product, provide great customer service and returns policies, and maintain a high seller rating on Amazon.

Yes, not having the Buy Box can significantly reduce your sales as customers will be less likely to purchase from a seller without the prominent Buy Box. However, you can still make sales by ranking for the product search results and by offering competitive pricing.

There is no set timeline, but it typically takes 1-3 months of consistently meeting Amazon's metrics like order fulfilment speed (>95%), inventory levels, customer service, etc. to get evaluated and considered for the Buy Box again.