Ana Ballesteros

The Lift Mexico

México City-based and London-head-quartered The Lift was founded in 2005 to focus on delivering world-class production services in one of the world's most inspirational and fertile international creative environments: México. We empower creativity with an obsession for detail and an unmatched level of service excellence, innovation, and passion for our craft and for México, we have firmly established our Country as the destination of choice for some of the most exciting creative voices working today and the most awarded Production Companies in the world. Yet in a more conscious and aware post-pandemic world, we know we need to do more, for our clients, our collaborators, our employees, and our planet. Physical Production can be notoriously harmful to our ecosystem, which is why over the past 3 years, we have developed one of the most progressive ESG agendas in the industry, which we commit to continuously innovate and improve, offering our clients the opportunity to create consciously ambitious projects in a fast-changing environment. In 2022 our initiatives achieved a 26% reduction/mitigation of our carbon footprint. Our goal for 2023 is to reduce the carbon footprint of all of our activities and services by a further 10% and develop an integrated model for operation, measurement, creative promotion, and CO2 impact reporting enabling us all to be more accountable and accelerate industry-wide progress.